M & A in IP World

Mobile application “Amazing World of the Art” is intended for children aged 6 – 10. Quizzes, composing games, creation of inventions and drawing help children get acquainted with generation of creative and innovative works and protection of intellectual property.
The plot and the characters in the application “Amazing World of the Art” are based on existing cartoons with the same topic and represent an upgrade of the project conceived by the SIPO for education of primary schoolchildren aimed at being used by teachers during regular classes in schools. The “Amazing World of the Art” is designed as a game for children to ask questions, to get informed, to contemplate, to create contents and to be educated. Through game and plot of the leading characters (Mia and the Artons), the application gets the following concepts closer to primary schoolchildren: intellectual property, trademark, design, invention, patent and copyrighted work. By selecting categories and solving tasks, children create their own work, be it an invention, a design, a trademark, a drawing, a score or a film. By creating their own works, children become aware of the effort, time and imagination needed to create one’s own creative subject matter and thus learn to appreciate other people’s innovative and creative works.